In The Past few years, Digital Marketing undoubtedly has become an essential component of any company’s Overall Marketing Strategy.
Of course, in the present scenario, everyone wants to stay ahead of the competition.
So, Many Organizations Are now Shifting Their Focus From Traditional Marketing To Digital Marketing.
What Is Digital Marketing?
As per the name, Digital Marketing means marketing or branding of a business through digital media like mobile, laptop, tablet and computer.
In the last few years, we have seen a drastic change in digital media. Because everyone and everything is now online.
Therefore, digital marketing made an easy approach for those who want to advertise to a big mass.
It needs the very least amount of money and gives a quick result.
Than How Digital Marketing Is Different From Traditional Marketing?
1. In Traditional Marketing We Cannot Measure Our Visitors.
Such as their Age, Demography, Interest, Etc. Whereas, Digital marketing gives you full insight into your audience.
2. Traditional Marketing Requires A Lot Of Money And Time.
While Digital Marketing isn’t just a Cost-Effective cycle yet additionally gives you a fast outcome. Since We Can See Number of Visitors on Our site.
If you are an entrepreneur, or a fresher in this field and want to grow your business or career then you should know the types Digital marketing sector.
You may find some of them very useful for your purpose. It may be depending upon your target audience.
Fortunately, there are a lot of awesome digital marketing tools available. To help you save your time and improve your work processes.
So without delay, let’s start,
The Main Types of Digital Marketing
I will give you a quick overview of different types of digital marketing:
1. SEO (Search Engine Optimization)
SEO is the most important and fundamental part of Digital marketing. With proper SEO strategy on content creation, one can expect a high rank on SERP. It is the best way of increasing the quantity and quality of natural or organic traffic to your website through organic search engine results.
1) Improve User Experience of website
2) Ensure your site is mobile-friendly
3) Optimize the site for voice search
4) Focus on Long-tail keywords
5) Write high-quality Content to increase user engagement.
6) Internal linking
7) Analyze site’s Backlink
Here are the best tools for SEO that will give you more advantages
Google keyword planner, SEMrush, Woorank etc.
2. Pay-per-Click (PPC):
PPC (pay per click), also known as search engine marketing (SEM). This kind of ads appears on top of the SERP results.
For these ads, advertisers have to pay per click by viewers on the ad. You can also say that this is ‘buying the traffic’ practice.
Since launching a successful PPC campaign one should follow a proper strategy; like
- Using the most relevant keywords in the ad.
- Do competitor’s analysis
- Add a powerful CTA
- Include Ad Extensions
- Write a well-organized ad copy
When you are ready with your PPC ad campaign, you can decide on the location where you want to promote your ad. This can save you money too.
Have a look at some Tools for PPC ads which will be helpful to create the best ad.
E.g. Google Ads Editor, Bing Ads Editor, SEMrush, Google Keyword Planner etc.
3. (SMM)Social Media Marketing
Social media marketing is growing very rapidly day by day.
Hence, promoting a business has become easy and quick with Social media advertisement.
As this platform allows you to reach to your target audience.
If you implement the right social media strategy, then you can get more traffic and your conversion rate will also be high.
On social media platforms, you can easily get your brand or business. Also, competitor analysis is easy on such social media.
The best Social media sites are;
E.g. Facebook, Instagram, LinkedIn, Twitter etc.
You can take this Free Facebook course.
Few best tools for Social media marketing are;
Sprout Social, Social Pilot, Promo republic etc.
4. Content Marketing
Content marketing is all about creating and promoting online content like blogs, social media posts, videos, graphics etc.
If you are creating content for business or any brand, then make sure that your content must be valuable to your audience.
And also it should be relevant to the company and targeted customers.
“Content is the king “yes, it’s true for digital marketing. And it will remain the soul for online marketing.
In this type of marketing helps you to build a trusting relationship with your audience. So always try to give something genuine, engaging and interesting message to your viewers.
This can potentially lead to a number of conversion into sales.
And after that, with the help of Analytics, you can optimize your content for a more specific audience.
Yoast, Grammerly, buzzsumo etc. are the best tools that help you manage as well as optimize your posts.
5. Email Marketing
Email marketing is the best and most effective strategy in digital marketing.
As you can generate more traffic on your website.
With Email Marketing, you can send personalized mail to a large number of audience or customer.
It has more ROI for any business.
You can invite them to join by subscribing to your website.
Here are some best tools to grow your email marketing:
MailChimp, AWeber, GetResponse etc.
6. Mobile Marketing
There is no doubt that Billions of people around the world are using mobile phones with internet.
And after the rise of social media, e-commerce websites etc, mobile users are now spending most of their time on the internet.
So, Nowadays, the marketer is focusing on mobile-based ways of advertising. E.g. Text messages, social media ads, video ads, website ads etc.
AdMob by Google, Yelp, SlickText etc. These are a few tools for mobile marketing.
In conclusion, Digital marketing is changing rapidly with each new day.
If you want to grow your brand, business or career in Digital marketing, then you must be updated with all strategies to stay ahead.